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Its pleated in the front and gives me a great shape

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Leatrice Eiseman of the Pantone Color Institute tells Allure that female empowerment is the reason, "You're adding a bit of power to the character by giving her the blue." She adds, "It's a very subtle way of saying, 'Yeah, but young women, young girls, can be empowered, too.'" If we follow Eiseman's reasoning, it totally makes sense: Jasmine escapes the clutches of the evil Jafar, Belle finds adventure in the great wide somewhere, and Cinderella defies her wicked stepmother by attending the ball and meeting her Prince