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But goddamn did the marketing guys just absolutely knock it out of the park with that one

Fit & Features Velvet fabric with top knit lining, moderate stretch Floral embroidered appliques down the front Sleeveless square neckline, V-wired insert, padded bust Adjustable spaghetti straps, cross-back design, back zipper with hook-eye closure High front slit Mermaid silhouette Runs true to size Style Number/Barcode: 05002-7578 Category Name: Red Prom Dresses Price: $39.97 $84.90 On Sale: Yes Availability: Out of Stock Product Badge: Ships Free Hallie Satin Sleeveless Halter Mermaid Dress Special Occasion Serve sleek and chic style at your formal affair in the Hallie mermaid dress designed with smooth satin knit fabric that will hug your stunning curves

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I think to wear one of the biggest [designers] in the country was a really big coup, he said