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As Shilpa Shah, Co-Founder of ultra slow fashion brand Cuyana, explains on an episode of Crash Course Fashion podcast, Because of the globalized fashion supply chain and the speed of fashion trends, brands place orders for garments that will be sold a year and a half from now and they dont have any data on whether people will want that product or not. Building a fashion brand based on bestsellers is what allowed Cuyana to not cancel orders during the pandemic

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