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Dress for the Occasion Understanding how to choose and style garments from relevant heritage brands, and style them by occasion, season, location, and body shape is crucial
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Hes always a step ahead, says Jaron Kanfer, CEO of UNKNWN, the Miami clothing boutique James opened in 2011, noting the basketball giant has been mixing designer clothing with his favorite athletic brands for as long as I can remember. Theres plenty of enthusiasm for James style swaggerand his ability to sell suits, sneakers and even $500 luxe athletic shortsin his new home of Los Angeles, where for several years, he has already been supporting a new generation of menswear designers and brands helping to reshape the way men dress, including John Elliott, Fear of God, Amiri, Rhude and Just Don, whose $500 silky Lakers throwback athletic shorts he donned when he made his first appearance after signing with the team, while attending a Las Vegas summer league game on July 15
