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Some users were convinced the dress was black and blue, while others were adamant that it was gold and white

Avoid intricate necklaces with detailed black dresses and opt for bold pieces with plain dresses

Charles Hall exuded pure Halloween flair

Obvs. For Ella Eyre the colour was the least of her worries as she tweeted: the dress is f****** ugly, the colour is the least of my concerns. Predictably a flurry of hilarious memes have emerged showing John Travolta kissing the dress at the 'Oscars', Kim Kardashian covering up with the garment during her famous Paper magazine shoot and Mean Girls' Regina George confessing: "That's the ugliest effing dress I've ever seen."