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It not only adds cheer and brightens the festive mood, it also stands out in those winter holidays against the beautiful backdrop of white snow

The brand has teamed up with ongoing Janie and Jack partner Zhuri Nova James, the dynamic 6-year-old daughter of LeBron & Savannah James, also known from her hit YouTube channel, All Things Zhuri, to kick off the campaign with the call to action for kids across the country to share their own acts of kindness and courage using the hashtag #UltimatePrincessCelebration

But not all hi-vis gear is doing its job

The duo also works with stars like Heidi Klum, Cara Delevingne, and Hailee Steinfeld