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The battle, it says, is about more than just social media its about primal biology and the way human eyes and brains have evolved to see color in a sunlit world. Light enters the eye through the lens different wavelengths corresponding to different colors, writes Wireds Adam Rogers

Meanwhile, the rest of the group might coordinate in black bachelorette dresses

With a bit of experimentation, you can breathe a new vibe into your daily wear

Covering everything from the celebrity style moments worth knowing about to the latest fashion news, theres nothing she loves more than finding a high street dupe of a must-have designer item