Principles of Business Management 4th Edition auditors 9781920356699

9781920356699

decisions about the product form the very centre of marketing strategy and management and therefore

Learners have to use words repeatedly so as to consolidate the writing of sounds

ISBN : 9780636119789

Principles of Business Management 4th Edition auditors 9781920356699The textbook thoroughly covers the first year business management syllabus. It provides a general introduction to the business environment in South Africa, then moves on to discuss general management principles such as leadership, motivation and control before focusing on management functions such as marketing, finance, operations management and purchasing and supply chain management. The book gives students a solid theoretical grounding using an