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The 7 Secrets of Creative Radio Advertising How would it feel toWhy you should read this book: because its full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertzs 40 years beyond all reason passion for radio advertising. Including links to 25 of the best radio spots youve ever heard. Because in todays visual digital online mobile social media branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And