TWIST you can make a lasting

you can make a lasting impact and drive cultural change in your organisation

research and best-practice thinking

in the right roles

Are you leading change in your organisation

TWIST you can make a lastingIs your small business or non profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST