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This Text Was the First to Paint a Picture of the Shift From Conventional Advertising Methods to the More Widely Recognised Mix of an Integrated Marketing Communication Strategy
*A Strong European Orientation Which Gives It an Approach That is Singular in Its Focus
It Presents Ideas in an Elegant Way With Examples to Enable the Reader to See the Practical Value of the Concepts It Explores
Empty-Headed Fortune Hunters Vying for His Attentions
Raymond Williams a Short Counter Revolution This Text Was the First
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