PRIME Hydration Lemon Lime 4PK Sip Whiskey crafted at the renowned Bernheim

crafted at the renowned Bernheim Distillery in Louisville

we took our inspiration from the tastes served up at our neighborhood taco shops: like creamy horchata

or the vibrant citrus of Sunrise

whilst perfectly balancing the acidity and deemphasizing the alcohol

PRIME Hydration Lemon Lime 4PK Sip Whiskey crafted at the renowned BernheimWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage