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Michelle|Bensen
ASIN: 0802835538
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HONEST!: A True Story of a Ridiculous Attempt To Make Advertising More Truthful Donny Brusca Michelle|BensenSet against a backdrop of 1990's New York City, HONEST! tells an entertaining story of Nick Cohen's upstart advertising agency Mad Dogs & Englishmen and its audacious attempt to make the ad business more truthful. The book is full of instructive lessons in harnessing the power of honesty, both in creating breakthrough ideas, and fostering a dynamic and healthy working environment. In 1990, in the USA, the advertising industry sat one place from last
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