Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds Linda Stephens-Jones Rob continues to perform

Rob continues to perform

self-image

and author of more than a dozen picture books

Ann|Stanley

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds Linda Stephens-Jones Rob continues to performStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.