It must be the creature which the card is representing

// Lifelink Rarity: T Pow/Tgh: // 1/1 Card Type: Token Artifact - Blood // Token Creature - Vampire Artist: Miranda Meeks // Zoltan Boros Name: Blood Token // Vampire Token Finish: Foil Card Number: 017/021 // 016/021 Set Name: Innistrad: Crimson Vow Related Products Dying to Serve Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock Bloodtithe Harvester - Foil Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock Hamlet Vanguard Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock Kindly Ancestor // Ancestor's Embrace Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock Grisly Ritual Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock Inspired Idea Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock Falkenrath Forebear Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock Odric, Blood-Cursed Innistrad: Crimson Vow Near Mint, English 1 In Stock Near Mint, English 1 In Stock Near Mint, English 1 In Stock

Mono-Black Creature (24) Blood Glutton x2 Demon of Loathing Fetid Imp x3 Gloom Pangolin x3 Lost Legion x3 Skeleton Archer x2 Serrated Scorpion x2 Underworld Sentinel Vito, Thorn of the Dusk Rose Walking Corpse x4 Goremand x2 Instant (8) Finishing Blow x2 Grasp of Darkness x3 Unlikely Aid x3 Sorcery (1) Enchantment (1) Land (27) Swamp x27 This mono-black deck is a good way to show off several black mechanics, but it falls short of doing any of them well
Running a blue-black dual land that can also be used to cast either Force of Negation or Grief (both Modern staples) for free could just be an appealing enough proposition on its own in the right deck